2025.06.13
News
Okinawa's Legendary Ice "Lon Lon" provided as a welcome service
"Lon Lon" Frozen Dessert Returns as a Free Welcome Service This Summer!
Available July 1 ~ September 30, 20025 or as long as supplies last!
Last summer, our elusive frozen dessert, Lon Lon, was a huge hit. We are happy to announce that we'll be offering it again this summer as a complimentary welcome service. With temperatures expected to exceed 30°C again this summer, the cool and sweet Lon Lon is perfect for replenishing your energy. We invite you to enjoy this local frozen treat as a moment of refreshment to cool down and soothe your travel fatigue.
Available July 1 ~ September 30, 20025 or as long as supplies last!
Last summer, our elusive frozen dessert, Lon Lon, was a huge hit. We are happy to announce that we'll be offering it again this summer as a complimentary welcome service. With temperatures expected to exceed 30°C again this summer, the cool and sweet Lon Lon is perfect for replenishing your energy. We invite you to enjoy this local frozen treat as a moment of refreshment to cool down and soothe your travel fatigue.
The Well-Known Local Frozen Treat Lon Lon
Lon Lon is a frozen ice with a striking retro and nostalgic design making you feel as if you have traveled back in time to the Showa era. The ice was jointly developed in 1983 by Okinawa Meiji Dairies and Maruyama Reika (now Toguchi Co., Ltd.) of Nago City, Okinawa Prefecture. In its heyday, it was beloved throughout Okinawa Prefecture including outlying islands.
Since its launch, the company has consistently insisted on using no preservatives in the recipe resulting in a product that cannot be stored at room temperature and requires refrigerated transport.It has, therefore, lost some of its marketability and profitability. As the number of traditional shops that provided a sales base for the product decreased over time, Lon Lon gradually became a rare treat that is known mostly in northern Okinawa.
Since its launch, the company has consistently insisted on using no preservatives in the recipe resulting in a product that cannot be stored at room temperature and requires refrigerated transport.It has, therefore, lost some of its marketability and profitability. As the number of traditional shops that provided a sales base for the product decreased over time, Lon Lon gradually became a rare treat that is known mostly in northern Okinawa.